Top 5 Consumer Finance Apps in South America: Q4 2024 Performance

In the fourth quarter of 2024, the top consumer finance applications in South America demonstrated varied performance trends across downloads and active users. Here's a closer look at the data provided by Sensor Tower.

Banco Itaú: Conta, Cartão e + saw a significant fluctuation in weekly downloads, peaking at approximately 1.1M in mid-December. The app's active users increased from around 32.2M at the quarter's start to 37.1M by the end.

Nu maintained a steady download rate, with numbers hovering around 600K throughout the quarter. Active user numbers were high, starting at 101.5M and experiencing minor fluctuations, closing the quarter at about 99.8M.

Banco Santander Brasil experienced consistent weekly downloads, with a slight peak of 406K in early December. Active users showed a gradual increase, beginning at 41.5M and ending close to 38.9M.

Inter - Send Money downloads saw a downward trend, starting at 322K and dropping to around 223K by mid-December, before a slight recovery. Active users remained relatively stable, fluctuating around 36M.

Lastly, Banco will: Cartão de crédito experienced steady downloads, with a slight decline mid-quarter before ending the year with 270K in the final week. Active users saw an upward trend, rising from 12.1M to 12.6M over the quarter.

These insights are based on Sensor Tower's data. For more detailed analytics, visit Sensor Tower's website.